Doing our best to keep the Most Interesting Man interesting.
Ulta Beauty wanted to revamp their brand and stand for something more than just beauty and low prices - so for our first project we did a holiday campaign that celebrated diversity and inclusivity. Through macro close-ups we wanted to remove the focus on classic beauty standards and show that no matter what occasion you’re getting ready for, who you are, or how you do it - Ulta Beauty invites people to shine in their own way.
Financial services companies can't promise results. But in the case of TD Ameritrade, they can promise to give you all the advice, information and tools to make you more confident. After pitching and winning this business, we had to launch this entire campaign - TV, print, banners, digital, social, - in just 3 months.
Coming in at year two, where the concept “Badda Boook Baddaboom” that featured “Mr. B”, was already established, we added a layer to it, and came up with a meta-idea where we let the advertising team brainstorm ideas for a new ad campaign to the Choice Hotels executives. Obviously Mr. B points out that no idea can be as a good and telling as the “Badda Book” phrase… We executed this across a number of TV spots, digital, social work fun GIFs and other silly things.
Due to the success of the first Trader campaign we brought the gang back together to promote TD Ameritrade’s innovative trading platforms and tools.
In these two cautionary tales told in faux-clay, we learn that being 'that guy' who chews gum on a first date, or chomping away at the velvet rope on your night out with your bae may lead to an unexpected twist.
Only Dos Equis' The Most Interesting Man in the World could make a brick wall this compelling, as evidenced on this facade of Diablo's Cantina in Las Vegas, Nevada. The ad, created out of Havas Worldwide, New York, features the Man's mug, offering an "interesting time" if you dial up 1-888-790-7665, where he--or, as he claims, his pet parrot, will entertain you like no other phone call could entertain.
We asked younger and older generations a few of life’s toughest questions, like: “Can money buy happiness?” During our money-making years, it’s easy to get caught up in securing our financial futures. With 10,000,000 views and counting, this campaign shows us that we could all need a reminder of what matters most in life.
d-CON introduced "no-see" mouse traps that hide the dead mouse inside a container. This means that if your child accidentally stumbled upon one of these traps, you won't have to have a difficult conversation about death. So, we helped out other parents who don't have these new traps with a children's book that explains why the mouse is "sleeping."
What do fans get out of their investment in the NFL? We travelled the country to meet some of the most dedicated fans out there and what their greatest returns are. Turns out, it’s bigger than football.
The legendary The Most Interesting Man In The World deserves legendary lines. So we created a series of print and OOH to honor his legacy. For specific markets such as Texas and California we created tailored lines. The result was a campaign that went beyond the billboard, frequently ending up in people's Instagram and Twitter feeds. We did it for three years, and we earned an Obie for our efforts.
To show that New York City is closer than ever with Norwegian’s direct flights, we created an innovative and fun experience where shopping mall visitors could control a live taxi-trip in New York.
An interactive digital screen enabled people to connect live with a custom designed Norwegian taxi that took them on a tour – of their choice – through the streets of New York. People could control a special 360° live stream camera on the roof of the car and discover more, all while our dedicated driver gave them interesting stories, information and funny anecdotes to make sure they enjoyed the ride.
We started by going to the heart of football and created the world’s first wordless tagline. ‘Love = Football’ - a statement about the game as much as about PUMA. Simple and symbolic, understandable in any language. A simple insight and a universal message that illustrates that when you find the truth, you can tell a truly great story - you can tell it far and wide and inspire the world to run with it. The ‘Love = Football’ campaign has taken shape in film, print, outdoor, digital and guerrilla throughout Europe, Asia and Africa, including communications around the the 2010 World Cup in South Africa. It was so successful that it came to be the core platform for PUMA's brand communications around all of their Teamsport efforts.
Guided by our custodian Gary, we used the real traders from TD Ameritrade to show how tirelessly they’re working to make it the best trading platform out there.
Kids are in unrelenting struggle to raise their game to match the constant evolving game of football, and Nike had an opportunity to create a unique football training experience to help them improve their game. We acknowledged this opportunity with an honest approach to football that shows to become a world-class player it requires determination and persistence to work hard. Along with the Euro ‘08 we created a sustainable training and motivational platform that could inspire football obsessed teens to become better players (Bootcamp) and activate them to play more (Playmaker).
Pampers Dry Max was created for ‘our little athletes’, or babies that are always on the move. So what better way to launch it than to use NFL New Orleans Saints’ Quarterback Drew Brees and his family.
In the year's most logical brand positioning, Smart car is coming out Against Dumb. More specifically, it's trying to rile people up to fight "against dumb, mindless overconsumption". Against Dumb challenges us to think about our love affair with excess and asks 'Is BIGGER really better?' with the biggest overconsumption dates of the year—Black Friday and Christmas coming up.
In 1994 one of the worst genocides in modern time was perpetrated in Rwanda. Over 20,000 women became pregnant by their family’s murderers. 17 years later the kids born from the rape are at the age to start high school.
Considered as “outcasts” in their own society, Foundation Rwanda was created to help send these children to school.
Color Rwanda is a coloring book made by the artwork from these children, as we asked them to draw pictures of their lives; hopes and dreams. Through the coloring book, people could literally help making these dreams a reality and help put color to an otherwise dark part of their history. A short film documenting the journey to Rwanda gives a glimpse into some of the personal stories. The original drawings were auctioned out at a travelling exhibition that we created, curated, and hosted.
Fans have always aspired to become the Most Interesting Man in the World. The Legend Of You Facebook app allows fans to create and star in their own Dos Equis commercial and show the world just how interesting they are.